smartCRM by B&R DV-Informationssysteme GmbH is a comprehensive customer relationship management platform that unifies sales, marketing, and service in one place. Designed for growing organizations, it provides a 360-degree view of every account and contact, helping teams work from a single source of truth and respond to customers faster.
With smartCRM, sales teams can manage pipelines and opportunities, create quotes, track activities and visit reports, and forecast with confidence. Marketing teams can run targeted campaigns, qualify leads, and hand off opportunities seamlessly. Service teams benefit from ticket and case management, SLA tracking, and a complete history of interactions. Built-in analytics deliver real-time dashboards, KPIs, and reports, while document and email integration keeps communication organized and searchable.
The platform is highly configurable, with role-based permissions, customizable fields and workflows, and integration options for common ERP, email, and calendar systems. Mobile access keeps field teams productive on the go, and modular licensing lets you start with core functionality and expand as needs evolve.
Backed by expert implementation, training, and support, smartCRM helps companies increase visibility, improve forecast accuracy, strengthen customer relationships, and drive measurable growth.
smartCRM is developed by B&R DV-Informationssysteme GmbH. The most popular versions of this product among our users are: 3.0 and 4.0. The names of program executable files are ivs2000.exe, smartcrm.exe.
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